Honda Criticizes Chinese Electric Sedans For Having Superficial Designs
Chinese automakers have come a long way, shaking off their reputation for low-quality copycats. Their designs have improved significantly, but according to Honda, there’s still room for growth.
Honda’s e-mobility design chief, Daisuke Tsutamori, isn’t impressed with the current crop of Chinese electric sedans. He finds them “very superficial, refined but superficial,” lacking the “wow factor” Honda strives for.
Enter the Honda Saloon, a bold, wedge-shaped electric concept unveiled at CES 2024. This future flagship aims to stand out with its “essential” design, contrasting the “further refinement” seen in Chinese EVs.
While inspired by Italian design legend Marcello Gandini, the Saloon isn’t a mere homage. It embodies Honda’s values in a fresh way, serving as the first model on a dedicated electric platform and leading the “0 Series” EV lineup.
Honda criticizes Chinese electric sedans for lacking originality and depth in design.
The Honda Saloon concept offers a contrasting “essential” design with a wedge-shaped silhouette.
The production version, due in 2026, will retain 90% of the concept’s styling, minus the gullwing doors.
Honda seeks to establish a distinct design identity for its electric vehicles.
The Saloon hints at a spacious interior and will be the flagship of the “0 Series” EV lineup.
Additional points to consider:
The article mentions the axed Honda e hatchback, highlighting the brand’s shift in focus towards larger EVs.
The name “Saloon” is considered unimaginative, and a more distinct name is expected for the production model.
This critique from Honda could spark debate within the automotive industry about design originality and cultural influences.
This news sheds light on Honda’s strategic intent to differentiate itself in the increasingly competitive electric vehicle market. Whether the Saloon’s design resonates with consumers remains to be seen, but it certainly makes a bold statement.
Honda Criticizes Chinese Electric Sedans For Having Superficial Designs https://t.co/SdIqpmbjwR pic.twitter.com/8R0Hf9k5ar
— Flyin18T Motorsports (@Flyin18T) January 25, 2024